Nuts & Bolts
Timeline
3 weeks
Team
3 UX Designers
My Role
Client Management, UX Copywriting, Content Strategy, Project Management
Tools
Formsite, HTML, CSS, Adobe Illustrator, Google Forms, Paper & Pen
The Problem
Fix the application form and admissions process for their gap year program.
Thousands of students had begun applying and dropped out before finishing; Year On urgently needed to improve their conversion rate and reach their enrollment goal of 150 students in the next three months.
The Solution
UX Research | Application Form Redesign & Service Blueprints | Long-Term Strategy
Our client a quick fix to reach their business goals, so we delivered an application redesign with service blueprints to help them implement it. Additionally, we offered long-term strategies to help them leverage the UX research we completed. Happily, Year On rolled out a new application form based on our redesign just two weeks after we completed the project!